I offer product design and development to small companies and global brands to support existing lines or bring new ones to market. I have 8 years and 25 seasons worth of experience in the consumer goods and fashion industry.
I am committed to understanding a brand's DNA, building strong team relationships, working with integrity and mindfulness.
Lululemon was my training ground for 6 years where I learned the ins and outs of creating product and how to be a leader in a face-paced corporate environment as the brand evolved from local to global markets. I have learned invaluable technical skills and manufacturing processes from factories in North America, Israel, Sri Lanka, Colombia, Taiwan, and the Philippines.
I hold an Industrial Design degree from Emily Carr University of Art & Design and studied briefly at the Design Academy Eindhoven in the Netherlands.
Soft goods: bags, ball caps, headbands, hair ties, gloves, knitted gloves, toques, scarves, legwarmers, woven scarves, performance socks
Hard goods: water bottles, yoga mats, yoga blocks, plastic carrying cases, custom trims like metal and plastic logos, buttons, buckles, clips, zipper pulls
Fabrications: yarn development, circular knitting, warp knitting, cut+sew, bonding, plastic and metal injection molding, lamination
My capabilities are not limited to this list. I am highly adaptable to new products and constructions. If you have an idea let's talk!
Design (4 to 6 weeks)
Quotation, Timeline, and Agreement
Product Line Strategizing
Brand Creative Direction
Ideation + Concepts (includes style, trims, fabrics, colour and graphics)
Style in Full Colour
Design Reviews, Revisions, and Approval
Fabric/Yarn/Trim Sourcing (3 to 6 wks)
Briefs created for new fabrics, yarns and trims
Manage supplier communication
Development (8 to 12 weeks)
Tech pack creation and handoff to factory
Sampling and Fittings
Manage factory communication
Production (10 to 12 weeks)
Lab Dip Approval
Style naming and copywriting for packaging and online
Product styling for photoshoots